Hyundai of Cookeville has officially opened the doors to its brand-new, state-of-the-art dealership at 2185 Hawkins Crawford Road — a bold leap forward for one of the Upper Cumberland’s most recognized automotive destinations. While the new space is significantly larger and more technologically advanced than its previous home, it proudly retains the same welcoming, hometown feel that has defined the dealership since day one.

The most striking feature visible from miles away? A 199-foot flagpole flying a 60×100-foot American flag, installed just in time for Memorial Day weekend. This flag is the second-largest in the Southeast outside of Texas and has already become a local landmark, symbolizing patriotism and community pride — two values that Hyundai of Cookeville holds close.

But the upgrades go far beyond what’s visible from the road. Inside, the new dealership boasts a high-tech service department designed with both efficiency and transparency in mind. Visitors will find automated tire and alignment check systems that speed up routine diagnostics, along with sleek service bays built to handle the growing volume of customers with care and precision. There’s even a dedicated vehicle delivery area to provide a personalized, celebratory experience when customers pick up their new cars.

Customers waiting on service can enjoy amenities like a comfortable lounge, complimentary café, and even a car wash, all integrated to elevate the overall experience. It’s clear that every square foot of this dealership was designed with the customer in mind.

Another key element of the new facility is its increased vehicle inventory, particularly in the pre-owned category. With more space and improved logistics, Hyundai of Cookeville can now offer a wider variety of cars, trucks, and SUVs to suit every budget and lifestyle. The facility also includes a cutting-edge training center that is not only used by dealership staff but also by Hyundai corporate — a clear indicator of the dealership’s role as a regional hub of excellence.

Country music artist Jake Hoot, a long-time partner of Hyundai of Cookeville, continues to strengthen his ties with the dealership. Before winning NBC’s The Voice in 2019, Hoot collaborated with the dealership, even writing and performing their jingle. His ongoing involvement underscores the dealership’s commitment to local partnerships and community engagement.

“We wanted to grow, but not lose what made us who we are,” shared the dealership’s leadership. “This new space allows us to serve more people, offer better service, and still stay rooted in the Cookeville community.”

From hosting special events and charitable initiatives to simply providing a reliable and friendly place to buy and service vehicles, Hyundai of Cookeville is embracing its future without letting go of its past. With the largest American flag in the region flying high overhead, it’s clear that this dealership is driven by more than horsepower — it’s driven by heart.