We’ve all been there—standing in front of a closet packed to the brim, yet feeling like there’s nothing to wear. Or maybe life shifted course, and somewhere along the way, you lost a little piece of yourself. That’s exactly where Hannah Potts steps in. As an expertly trained stylist and color analyst at House of Colour Cookeville, she helps women reconnect with their confidence and personal style in a way that feels both refreshing and effortless.

Hannah’s journey into styling is rooted in beauty—quite literally. With a background in hair and makeup for weddings, proms, and other milestone moments, she brings an intuitive sense of transformation to her work. But her true passion? Helping clients feel like the best version of themselves every single day—not just on special occasions.

At the heart of her work is a mission that’s both practical and powerful: to help clients “gain back confidence & much-needed time.” In her words, the goal is simple—“spend less time stressing about your look and more time doing what you love.”

It all begins with two core services that create a foundation for style with purpose. The Color Analysis identifies your most flattering shades for clothing, makeup, hair, and even jewelry—colors that not only enhance your features but energize your presence. From there, a Style Analysis brings it all together, aligning your wardrobe with your unique personality, body architecture, and current season of life. The result? A closet that finally makes sense—and mornings that feel a whole lot easier.

But the magic doesn’t stop there. Hannah also offers personal shopping, closet edits, and makeup tutorials, guiding clients through a full style evolution. Every step is designed to be empowering, personal, and, above all, fun. 

The transformation, she says, goes beyond clothes. “The process itself brings out confidence,” she shares. “I’ve had clients come in unsure and  hesitant—barely able to look at themselves in the mirror. By the end, they’re glowing, standing tall, and saying, ‘I look so beautiful.’”

For many, discovering their color palette feels like permission to finally be seen. Testimonials describe not only a shift in self-perception, but also in posture, mood, and even how they show up at work or with loved ones. It’s not just about fashion—it’s about feeling truly at home in your own skin.

For Hannah, returning to a role where she supports and uplifts others feels like coming full circle. “I felt at home again,” she says. And her clients? They leave feeling the same way.

– by Chelsea Dartez, photos by Olivia Merritt