“Don’t be good, be great.”

This is the motto that Coach Orlando Easter (often referred to as “Coach O.J.”) lives by, coaches by, and instills in the youth he works with on a daily basis. 

Putting this quote to practice, a commitment to excellence and a deep faith form the foundation of Coach O.J.’s leadership style. He stated, “I am a godly man, I love my family, and I work hard.”

Orlando has been in the football world since childhood, entering the sport at age five in Lebanon, TN. In 2017, he became the head football coach at Avery Trace Middle School (ATMS), leading the team to an impressive record of 46 wins and just 10 losses during his six seasons at the helm.  

In addition to his work on the football field, he also stepped up in a big way two years ago when ATMS was in a pinch and looking for a girl’s basketball coach. Despite an already hectic life, he took over the program, ensuring the future was bright for girl’s basketball at the school.

On the transition from team to individual competition, he reflected, “I competed as an individual this past year. My ultimate dream when I moved here was to compete as an individual and this last year I qualified which was a big deal. Overall it was my rookie season as an individual and I came in 28th out of 40 in the world. I am excited about the result, but I am hopeful that I can continue reaching new heights as I compete throughout this year and beyond.” 

After coming to Cookeville following the birth of his first son, Orlando felt that there was room for improvement in the football scene of the area. He saw areas of weakness and really wanted to make a change. With this in mind, he founded Tennessee Ducks (now Level Up football), a travel program that has grown substantially over the last 11 years. Orlando wanted to do things his way, while also contributing to the playing careers of his own children, a unique approach that has resulted in success on and off the field. 

Orlando recognizes that often middle school sports are not given the attention they deserve. The ATMS football stadium doesn’t have proper bleachers or bathrooms for parents and spectators. Through booster club heads, Nikki Morton and Christy Graves, there is a push for giving the program the respect, attention, and financial support needed. Coach Easter also generates funds and community involvement by pairing up with Ryan Dalton and the Pickle Club. Donations from the club serve as a vital fundraiser for the football program each year.

Coach Orlando Easter knows he is tough on the kids he coaches, but cares intensely about each, pouring his life into making sure every child who plays for him leaves with the knowledge that they don’t have to settle for “good” when “great” is within reach. 

– by Tiffany Anton, photos by Emily Armstrong